Values & Commitments

We are aware of the impact we can have on the local community and the environment around us. That is why we are committed to always striving to make a positive difference in the places where we are present.


We value inclusivity and equality among the 32 people who make up our team, support ethical and environmentally friendly business practices, and preserve the cultural identity of our hotels through respect for traditional Moroccan craftsmanship. Each of our establishments is committed to reducing its environmental impact, fostering local partnerships, and respecting the fragile and traditional beauty of its architecture.


Together, we are determined to create a magical and responsible travel experience.